Real estate agents from around the world are missing a great opportunity to secure more clients, more closings and more referrals if they are currently not blogging on a weekly basis. At the past two conferences that I have spoken at, less than 10% of the agents are blogging at all. One of the hidden success secrets that all of my real estate clients are taking advantage of, is weekly blogs to educate and stay in front of all of their clients.
As an example, blogs can be used to inform your clients about upcoming deadlines regarding the government tax incentives for first time home buyers. Since you can't possible call everyone you know, all past and current clients in your data base , to let them know that they have until November 30, 2009 to take advantage of this, you could surely write a short blog and get the information out there asap!
There are literally thousands of topics that any agent can blog about that could be of great benefit to both buyers and sellers. You could even do blogs that offer interviews with mortgage brokers, short sales experts and more to spice up your own knowledge on these topics.
At the very least, begin blogging today and offer a minimum of one blog per week for your data base. Go to www.blogger.com and in about 5 minutes you can have your own blog set up and running. If you want help to customize your blogs with pictures etc. as we have done with mine, any webmaster could easily and inexpensively assist you in doing this. My webmaster Renee Bledsoe is an expert at this, and you could even ask her to assist you by contacting her at firstname.lastname@example.org .
Please do not wait another day, as blogging is a great way to separate yourself from the competition, and offer a great service to your clients at the same time.
Slow down, and use the power of blogging to increase your business and potential as a real estate professional.
Love, peace David www.davidessel.com
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