Friday, September 25, 2009

The Real Estate Professionals Quandary

The past few months has brought up an interesting quandary to many of my real estate agent clients: "Is it time yet to go full blast back into the marketing and branding of my business?"

When they pose this question to me, the obvious response would be "when did you pull back your efforts to be successful?" To just a few , the answer would be several years ago when the markets in many states began to die. To most, the answer may be somewhere between denial that they have slacked off to absolute obstinacy that they have ever minimized their efforts.

Yet the truth is for many, our effort is not the same as it was 2-3 years ago. And that has to change starting today. The most successful agents that I'm working with are still in the office 5 days per week, and no later than a 9am start time. They see that even though their income has dropped, that their effort cannot. A few are getting back to a fantastic income, but that has only been evident in their bank accounts the last few months. What has led to this turn around has been an unfailing effort over the past few years.

After talking with numerous professionals as well as investors in this field just last week, the feeling is that 2010 will be a fantastic year in comparison to the past two. Especially for the states of Florida, California, and New York. Texas also seems to be on the rebound as well, and many other states should be following in this trend in the very near future.

Now is the time to rock and roll. Now is the time for all real estate agents to kick into high gear for the coming year. Get your discipline back, your work efforts in gear, your branding and advertising, blogging and email marketing systems in action.

Slow down, get the help you need from brokers, trainers and business coaches now, not tomorrow, so that you're fully ready to create the life you so desire and deserve.

Love, peace David

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